What is coaching?

Coaching is a training process focused on interaction. A coach is a partner whose mission is to help you discover potential that lays dormant in you, to help take advantage of it and steer you in the right direction. This potential lies in all of us! If you have any doubts, then it is the job of a coach is to dispel them. However, you cannot be set on simply receiving. The meetings and working on yourself will convince you of this, getting to know yourself better. Coaching in this sense stimulates thinking and allows you to exceed your limits.

Today, coaching is one of the most popular forms of self-development. However, traditional coaching simply equips individuals with a set of useful tools, putting them in a position to achieve specific goals. Armen Mekhakyan on the other hand views coaching more broadly, building it on the foundation of psychology. What's more, he uses his knowledge, grounded in psychology, not only in his original projects such as psychological coaching or image psychology, but also in its other varieties. This approach offers a completely new level of quality, because the coaching sessions, rather than just being classical training sessions, are supplemented by elements of therapy. This is extremely important from the point of view of protecting processes which occur during one’s the quest for individual development, as well as finding balance in one's life.

Which type of coaching is right for you?


    set to expand a person’s inner capability and develop their full potential


    focuses on business development


    focuses on relationships and personal life


    focuses on improving self-confidence and achieving success in social and business contacts


    designed for senior leaders and top executives


    Designed for HR

If you are not sure which development option is best for you, write to us or call us. You can also download our free guide about the different types of coaching.

Your self-improvement begins right now!

Learn more by downloading the brochure Armenbook